Hēra in Later Traditions
The Romans identified Hēra with Iuno, the queen of the Roman gods and protector of marriage. Iuno was central to the Roman state cult; every woman had a personal Iuno, just as every man had a personal Genius. In the Hellenistic east, Hēra was syncretized with Egyptian Isis and Phoenician Astarte as a supreme queen goddess. Her great sanctuaries at Argos and Samos were among the richest in Greece, and the Heraia festival at Olympia included athletic competitions for women. The very word 'hero' is probably unrelated to her name, but the association has shaped her reception for centuries.


