The Cult
Fuji's cult is the Sengen cult, and its head is Fujisan Hongū Sengen Taisha at Fujinomiya on the mountain's southwest flank — shrine of Asama-no-Ōkami, identified with Konohanasakuya-hime, and head of a nationwide family of some 1,300 Asama (Sengen) shrines that keep watch on volcanic peaks. Its present main hall, a Tokugawa rebuilding of 1604, is the cult's chief monument, and imperial envoys have carried offerings there since the ninth century. The ritual year turns on 1 July, the Yamabiraki, when the Yoshida trailhead opens and the great Sengen festival is held; the old pilgrim routes — Yoshida and Subashiri on the east, Murayama on the south — begin at Sengen shrines, and their station lodges fed and housed the climbers in white who walked through the night to greet the goraikō, the sunrise, from the crater rim. Women were barred from the sacred heights until the Meiji state lifted the prohibition in the early 1870s; the summit itself remains a Sengen sanctuary, the deity's inner shrine.


