The Cult
Greece built no temples to Arete, and no festival calendar carries her name: her cult was agonistic and educational. She was praised — hymned by Pindar in the victory odes, where athletic excellence is the visible edge of human worth, and elegized by Simonides in the famous ode on how hard it is truly to become good, a poem later fought over line by line by Socrates and Protagoras in Plato. The sophist Prodicus personified her as a modest woman in white offering sweat and honor, in the allegory Xenophon preserves — a piece performed before audiences, veneration by rhetoric rather than libation. The Romans were less shy: personified Virtus received vowed temples — Marcellus's after Clastidium in 222 BCE, dedicated in 205, and Marius's of Honos and Virtus after Vercellae in 101 BCE — the nearest the classical world came to an altar of Excellence.


